자판기 수익 전략

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First of all,for the new practitioners,the way of franchisee,or self-operated,you need to make a decision,as a new entrant and operator,if you decide to operate independently,then continue to consider the  next two questions,how to choose a vending machine and where to buy it.

The following pages are reference suggestions for you,hope to help you.

Principles of strategy

Most of the vending machines on the market 주로 팔다 snacks and beverages,and no matter what the commodity 예를 들어,your sales 근본적으로 의지하다 on 판매 상품 이익을 내기 위해.따라서,the sales determines the amount of profit,and sales can only be guaranteed if there are enough 소비자.If you want to have enough consumers,the location of vending machines is very important.You need to consider the following points when making decisions about the 위치.

Whether the location you choose has an environment that attracts consumers and attracts people to stop,whether there is enough 교통, and whether there are enough effective consumer groups.

When your machine is in an environment suitable for shopping,and there is enough traffic in the spot area and a certain percentage of effective consumer groups,then you need to consider a suitable commodities category.

Operation part,there are some tips,you need to adjust the commodities category regularly through the sales data in the management software, and make replenishment in a timely manner.

The machines should be regularly inspected to ensure normal use and clean appearance,and necessary function upgrades.

Finally, we recommend that you can properly decorate the appearance of the machine before festivals and holidays,add some products related to festivals and holidays, arrange the atmosphere of the location environment,then combine with appropriate discounts and promotions.

When the above conditions are basically satisfied,we believe that you will be successful and obtain sufficient profits.

Specific analysis of profit factors

1. Location factor

The traffic is the first.The location you choose must ensure that there are enough consumers,then consider a suitable commodities category.

 We recommend that you conduct market research first to gain some customers data,then analyze where is the traffic and what time is the traffic,the proportion of effective consumer groups,their demand and preferences.Generally,if there is a certain amount of traffic,and the consumers have time to stay for shopping,these locations may be good choice,such as 학교,factories,office building,community,airport and 방송국,등Generally,these locations are relatively 닫은,there is a huge traffic,and the crowd have enough time for shopping,in the situation， there will be sufficient shopping and satisfied sales.

Another point of view,the different types of vending machines,there will be relatively fixed location strategy,generally speaking.

Snack&drink vending machines that mainly sell snacks and beverages have the widest 고객 그룹,first consideration,그만큼 높은 교통량 위치,such as shopping malls,공원,방송국 and 커뮤니티,기타.

The hot food vending machines and coffee vending machines are generally placed in office buildings,학교,airport&stations,etc.

The fresh food vending machines and adult product vending machines are generally more effective when placed in residential communities due to their relatively narrow customer groups.

Finally,according to the commodities consumption frequency of different locations,appropriately add some commodities with high gross profit margins.

Placement detail,a detail you need consider,the position and direction of vending machines,you need to make sure that the customers can find machines easily.

For example,if the location is in the 보행자 전용 상점가,then near the entrance of the shopping mall and the elevator entrance in the shopping mall.If the location is in the 공원,then near the gate of the park and viewing point.If the location is in the office building,then the lobby on the first floor.

Location  sharing,the new practitioners may not have enough experience and resources,the location decision may be difficult.In the situation, you can observe and learn more from your competitors,as the initial stage, you can choose the same location from your competitors,but it is best to make your commodities different from others.

2. Rental cost factor

There is rental cost in most of location,after the location decision, you need to negotiate with the relevant person in charge of the building. There are three points in the negotiation process that need special attention.

The first is to discuss the charging of electricity charges for vending machines,according to the different charging forms,it can be divided into fixed charges or charges based on actual electricity consumption.The second is the negotiation of venue rental fee.The last is the negotiation on the method of 지불,which is generally direct regular fixed fee charging or charging based on the proportion of the sales amount,the decision depend on your judgment on sales and income.

3. Additional revenue factor

후 the rental negotiating,당신은 할 수 넣어 자판기s 으로 use.In addition to the source of profit from product sales,you can also 협력 with advertisers to play advertisements designated by them(if your machine is configured with a large screen,above 22-inch.),then,you can charge advertising fees.In some cases,그만큼 광고하는 can account for a larger percentage of revenue.

4. Operation detail

The use of sales data(by management software),by observing the sales data after the machines put into use for a period of time,you need to get these information,your hot-selling and slow-moving products in different location,which will help optimize your commodity category and location program.In addition, through the analysis of the complete data you can also find out the problems in the operation process,for example,whether the replenishment is timely,whether the machine failure is dealt with in time,etc.

기계 외관,그만큼 외관 또한 매우 중요. A fuselage appearance with better visual aesthetics 수 의견을 듣고 싶습니다. stand out from the competitors,such a machine can even become a attraction spot.Furthermore, if there are 두 판매 기계,전에, one looks very technological and cool,while the other looks very old,당신이있는 경우 전에, 소비자,의심의 여지가 없다 you are definitely willing to go to the first one and 구매를하다.Therefore,the appearance design of the machine also needs to be paid attention to.

If 전에, machine placed outdoors,we 당신을 추천합니다 add a canopy with a beautiful appearance,on the one hand,그것의 appearance is attractive to 고객,반면에it can also protect the 기계에서 바람과 비,then your machine will serve longer.

Display of commodities,the placement of commodities is part of machine appearance maintenance.We recommend placing some good-looking and hot-selling products in a conspicuous 그리고 센터 위치,the relatively common goods are placed in the both sides of cargo channel.

요약

The profit model of vending machines,the 가장 important is that the core profit generally comes from 판매 commodities,t그는 두 번째 source of supplementary profit 이다 advertising charge.Therefore,under this dual-line profit model,start with the basics 및 피주목하다 상품 판매,the selling is the main strategy.

The heart of strategy is location,On the basis of this core decision, you also need to pay attention to every step.

Finally,we hope you will stick to it for a long time after the starting, focus on sales data,focus on every operation step,learn from others.

In the business,AFEN will always be with you,the varieties of high-quality vending machines for your reference,and our professional service will also help your business development.